Future Developments and Business Tools Expected on Threads

Future developments on Threads in 2025 focus heavily on enhancing user interaction and business utility, with several key features and tools already rolled out or in testing:

• Direct Messaging (DMs): Threads has introduced native DMs globally, allowing users to send text and photos privately. This feature is expected to expand with GIFs, stickers, group chats, and creator-fan communication, significantly increasing user retention and engagement.

• Advertising Tools: Since April 2025, Threads opened advertising globally, enabling brands to run targeted ads including carousel posts and video ads optimized for the platform’s layout. This marks Threads’ transition from a pure engagement app to a monetizable platform, attracting big brands and marketers.

• Content Features: Spoiler tags for images and videos have been added, allowing users to hide spoilers in posts. Link posts have improved ranking, enhancing content discoverability.

• User Growth and Engagement: Threads surpassed 400 million monthly active users in 2025, indicating strong adoption and potential for further business opportunities.

For businesses, these developments mean new avenues for customer engagement, private communication, and targeted advertising within Threads. The platform is evolving toward feature parity with Instagram and X, making it a versatile tool for social media marketing and customer interaction.

No specific future tools beyond these have been detailed yet, but the trajectory suggests ongoing enhancements in messaging, advertising formats, and content management to support both users and businesses effectively.