SEO Strategies Used by iHerb to Capture Market Share in Local Markets

iHerb employs a combination of localized market research, targeted content strategies, influencer partnerships, and affiliate marketing to capture market share in local markets.

Key SEO and marketing strategies include:

• In-depth local market research to understand consumer behaviour, preferences, and purchasing patterns specifically for health supplements. This research informs tailored marketing and product positioning strategies that resonate with local audiences.

• Development of a localized owned, earned, and paid social media strategy based on detailed persona targeting and content preferences discovered through research. This includes creating engaging B2C-style content suited to local tastes and leveraging the most effective digital channels for content placement.

• Implementation of a long-term influencer marketing strategy to build local partnerships and collaborations that drive sales and enhance brand credibility in the local market.

• Use of affiliate marketing and tenancy agreements with content publishers to expand content partnerships and increase product awareness. This approach helps iHerb secure placements in relevant content such as listicles and custom articles, boosting SEO and driving traffic from trusted local publishers.

• Leveraging precise targeting on social media platforms to reach key personas efficiently and cost-effectively, ensuring marketing efforts are focused on active health supplement buyers.

Together, these strategies enable iHerb to optimize its SEO and digital marketing efforts by aligning content, partnerships, and advertising with local consumer insights, thereby increasing brand awareness, consideration, and conversion in competitive local markets.