WebSeoSG - Online Knowledge Base - 2025-10-12

Comparison of Freelancer, Agency, and In-House Graphic Design Rates in Singapore

In Singapore (2025), freelance graphic design rates typically range from SGD 15 to SGD 150 per hour, with daily rates around SGD 300 to SGD 600, depending on experience and project complexity. In-house graphic designers earn monthly salaries from about SGD 1,200 to SGD 6,000, reflecting full-time employment with consistent availability. Agencies generally charge higher rates, often from SGD 100 to SGD 149 per hour or project-based fees starting from SGD 1,300 to SGD 3,000+, offering broader services and team expertise.

Key details:

  • Freelancers: More affordable, flexible, and suited for smaller or one-off projects. Hourly rates vary widely (SGD 15–150), with typical daily rates SGD 300–600. Freelancers usually work independently without overhead costs, which keeps prices lower.

  • In-House Designers: Salaries range from SGD 1,200 to SGD 6,000 monthly, depending on experience and role. They provide dedicated, full-time support but incur additional costs such as recruitment, training, and benefits. This option suits companies needing ongoing design work and quick turnaround.

  • Agencies: Charge premium rates due to overhead, team expertise, and comprehensive services. Hourly rates typically range from SGD 100 to SGD 149, with project fees starting around SGD 1,300 for basic branding or marketing packages, and can exceed SGD 3,000 for more extensive work. Agencies offer reliability, scalability, and multi-disciplinary teams.

Comparison table:

Provider Rate Range (SGD) Payment Model Pros Cons
Freelancer SGD 15–150/hr; SGD 300–600/day Hourly or per project Cost-effective, flexible Limited capacity, variable quality
In-House SGD 1,200–6,000/month Salary Full-time availability, brand focus Higher fixed cost, overhead expenses
Agency SGD 100–149/hr; SGD 1,300+ project Hourly/project-based Expertise, team resources, reliability Higher cost, less flexible

This pricing reflects the Singapore market in 2025 and varies by designer experience, project scope, and client needs. Freelancers are best for budget-conscious or short-term projects, in-house designers suit ongoing brand needs, and agencies provide comprehensive, high-quality solutions at a premium.

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