What metrics should I track for registration optimisation?

For registration optimisation, track metrics that show where users enter, where they drop off, and how quickly they finish. The core set is: registration conversion rate, form start rate, form completion rate, abandonment/drop-off rate, step-by-step completion for multi-step flows, error rate by field, and time to complete registration.

Recommended metrics

• Registration conversion rate: percentage of visitors who successfully register.
• Form start rate: percentage of users who begin the registration form.
• Form completion rate: percentage of users who finish and submit the form after starting.
• Abandonment / drop-off rate: percentage of starters who do not complete registration.
• Funnel step completion rate: completion at each stage of a multi-step signup flow.
• Field-level drop-off: which specific fields cause users to quit.
• Error rate by field: how often validation or input errors happen on each field.
• Time to complete registration: how long it takes users to finish the process.
• Mobile vs desktop completion rate: whether device type affects conversion.
• Email or phone verification completion rate: especially useful if verification is part of signup.

Helpful supporting metrics

• Sessions to sign-up: average number of sessions needed before a user registers.
• New account creation rate: volume of new accounts created in a period.
• Onboarding completion rate: if registration flows into onboarding, track how many new users finish it.
• Time between steps: delays between stages can reveal friction or delay-driven drop-off.

Practical priority order

1. Registration conversion rate
2. Form completion rate
3. Abandonment/drop-off rate
4. Step-by-step completion rate
5. Field-level errors and drop-off
6. Time to complete registration

If helpful, can also turn this into a simple KPI dashboard layout for website or app registration.