Key Features of Shopee: Shopee Mall, ShopeePay, and Live Selling

The key features of Shopee include:

• Shopee Mall: A premium retail space hosting over 20,000 international and local brands, offering authentic products directly from brands or authorized distributors. It provides enhanced brand engagement tools such as the Brand Memberships program to help brands build deeper customer relationships and drive sustainable growth. Shopee Mall supports brands with marketing, innovation, data-driven tools, and exclusive programs like the Regional Champion Brands Programme and the 100 Million Dollar Club to boost sales and brand presence.

• ShopeePay: An integrated in-app payment system that enables fast, secure, and convenient transactions within the Shopee platform. It supports saving multiple payment methods linked to the user’s account for seamless checkout and is designed to enhance the overall shopping experience by simplifying payments.

• Live Selling (Shopee Live): A real-time interactive shopping feature where sellers showcase products via live streaming, allowing customers to engage directly, ask questions, and make purchases instantly. This feature enhances customer engagement and provides a social, interactive shopping experience.

Together, these features create a comprehensive e-commerce ecosystem that supports both consumers and brands through authentic product offerings, secure payments, and interactive shopping experiences.