Comparative Analysis of Blogger Income vs. Median Salaries

In 2025, bloggers with a large volume of content (1000+ posts) earn an average of about USD 7,982 per month, which is approximately SGD 11,000 (using a rough exchange rate of 1 USD ≈ 1.38 SGD). This income has decreased from around USD 11,579 per month the previous year.

In comparison, the median monthly salary for full-time employees is about SGD 7,310 in 2025, including employer contributions. This means that high-performing bloggers can potentially earn significantly more than the median full-time salary, but this level of income requires substantial content creation and effort.

Key points in the comparison:

• Blogger income varies widely depending on the number of posts and niche; those with fewer posts (100-299) earn much less, around USD 548 per month, which is below the median salary.
• The blogging income trend shows that to earn over USD 1,000 per month, bloggers now need 300+ posts, indicating increasing difficulty in monetization.
• Median full-time salaries have been rising steadily, with a 6% increase from 2023 to 2024, reaching SGD 5,500 monthly in 2024 and projected SGD 7,310 in 2025.
• Blogging income is less stable and more variable, often influenced by niche, content volume, and monetization strategies like digital products or advertising.
• Median salaries provide stable income with benefits, while blogging income can fluctuate and requires ongoing content production and marketing.

In summary, top-tier bloggers can earn more than the median full-time salary, but most bloggers earn less, especially those with fewer posts. The median salary offers more stability, while blogging income depends heavily on scale and niche success.