How to Sell Internationally on Amazon: Strategies and Logistics

To sell internationally on Amazon effectively, focus on strategic marketplace diversification, optimized supply chain logistics, and compliance with local regulations.

Key strategies include:

• Expand beyond a single market by listing products on multiple Amazon marketplaces worldwide (e.g., Europe, Asia-Pacific, Middle East). This reduces reliance on any one region and helps mitigate tariff impacts.

• Optimize supply chain geography by sourcing products from countries with favourable tariff structures and using Amazon’s regional fulfillment programs (such as Pan-European FBA or North America Remote Fulfillment) to place inventory closer to customers, reducing shipping times and costs.

• Leverage bonded warehouses and foreign trade zones to defer or avoid import duties until the point of sale, improving cash flow and cost efficiency.

• Implement dynamic pricing and product classification strategies to manage tariffs and maximize margins across different markets.

• Ensure compliance with local regulations, including VAT registration, product safety standards, and labelling requirements, which vary by country and are critical to avoid penalties or listing suspensions.

Logistically, sellers must:

• Decide whether to ship inventory directly to Amazon fulfillment centres abroad or use third-party logistics providers.

• Register as the importer of record when sending inventory internationally, managing customs clearance and duties.

• Plan inventory levels carefully to avoid stockouts or excess holding costs due to longer international shipping times and complex supply chains.

By combining these strategies, sellers can tap into Amazon’s global customer base, reduce tariff exposure, and build resilient international operations.