The top marketplaces for selling physical goods typically include platforms like Shopee, Lazada, Amazon, eBay, and Carousell, each offering distinct features and fee structures.
| Marketplace | Key Features | Seller Fees | Additional Notes |
|---|---|---|---|
| Shopee | User-friendly mobile app, diverse product categories, attractive promotions, fast delivery, flexible shipping options | Commission fees vary by product category; generally low or no listing fees; transaction fees apply | Popular in Southeast Asia, strong local presence, easy seller onboarding with verification and bank linking |
| Lazada | Backed by Alibaba, wide regional reach, supports multiple countries, strong logistics network | Commission fees vary; some categories may have listing fees; payment processing fees apply | Focus on Southeast Asia, integrates with Alibaba ecosystem, competitive with Shopee |
| Amazon | Global reach, trusted brand, extensive fulfillment services (FBA), advanced seller tools | Monthly subscription fee for professional sellers (~$39.99), referral fees 6%-45% depending on category | Best for sellers targeting international markets, higher fees but strong infrastructure |
| eBay | Auction and fixed-price sales, global audience, seller protection programs | Insertion fees for listings, final value fees (~10-12%), PayPal or other payment fees | Good for unique or collectible items, flexible selling formats |
| Carousell | Peer-to-peer marketplace, easy listing, local focus, free basic listings | Free to list; optional paid promotions to boost visibility | Popular for secondhand goods and local sales, minimal fees |
Summary of fee structures:
- Shopee and Lazada: Primarily charge commission fees on sales, with no or low upfront listing fees, making them attractive for new sellers.
- Amazon: Charges a monthly subscription for professional sellers plus referral fees, suitable for high-volume sellers.
- eBay: Charges insertion and final value fees, with flexible selling options.
- Carousell: Mostly free to use with optional paid features for promotion.
Additional considerations:
- Shipping: Shopee and Lazada often offer integrated shipping programs, sometimes with subsidized rates.
- Seller support: Amazon and eBay provide extensive seller tools and protections, while Carousell is more informal.
- Market reach: Amazon and eBay have global audiences; Shopee and Lazada focus on Southeast Asia; Carousell is more local.
This comparison helps sellers choose a marketplace based on product type, target audience, and cost structure to optimise sales and profitability.
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