WebSeoSG - Online Knowledge Base - 2025-09-03

Comparison of Organic SEO Costs vs. Paid Traffic Costs (Google Ads, Facebook Ads)

Organic SEO costs typically range from about S$300 to S$3,000+ per month, depending on the scope of work, competition, and desired results. SEO requires ongoing investment in content creation, technical optimization, and professional services, with results usually taking 3 to 6 months or longer to materialize. Once rankings improve, organic traffic can continue to flow with relatively low incremental costs, offering long-term value and lower lead acquisition costs.

Paid traffic costs (e.g., Google Ads, Facebook Ads) are based on a pay-per-click (PPC) model, where you pay each time a user clicks your ad. This provides immediate visibility and traffic but requires continuous spending to maintain presence. Costs vary widely depending on industry competition and keyword bids, but in competitive markets, cost-per-click can be high. Paid ads offer precise targeting and instant results, but traffic stops as soon as the budget ends.

Aspect Organic SEO Paid Traffic (Google/Facebook Ads)
Cost Structure Monthly retainer (S$300–S$3,000+) Pay per click; varies by competition
Time to Results 3–6 months or more Immediate
Traffic Sustainability Long-term, ongoing organic traffic Stops when budget stops
Lead Acquisition Cost Typically lower over time Often higher, depends on bid and quality
Targeting Control Limited to keyword/topic optimization Highly precise (demographics, location, time)
Ideal For Long-term growth and brand building Quick visibility and immediate campaigns

In summary, SEO is a cost-effective long-term strategy that builds sustainable organic traffic but requires patience and ongoing investment. Paid traffic offers fast results and precise targeting but can be costly and stops delivering once spending ceases. Many businesses benefit from a mix of both, using paid ads for immediate impact and SEO for sustained growth.

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