Bing Webmaster Tools and Google Search Console are both powerful SEO platforms designed to help website owners monitor and optimize their sites' presence in their respective search engines—Bing and Google. While they share many core features, each offers unique benefits and tools that can complement each other.
| Feature/Benefit | Bing Webmaster Tools (BWT) | Google Search Console (GSC) | Notes/Comparison Highlights |
|---|---|---|---|
| Search Performance Metrics | Provides keywords, impressions, click-through rates (CTR), and pages data specific to Bing search. | Offers similar metrics for Google search performance. | Both provide essential search analytics tailored to their engines. |
| URL Inspection | Allows checking crawlability, indexing status, and detailed SEO error reports with actionable fixes. | Provides URL inspection with crawl/index status and a rendered page view showing how Googlebot sees the page. | GSC’s rendered view is unique; BWT offers more detailed SEO error diagnostics. |
| Sitemaps | Submit sitemaps, see last crawl dates, and index rates. | Similar sitemap submission and reporting features. | Both support multiple sitemap formats and detailed reports. |
| URL Submission/Indexing | Can submit up to 10,000 URLs per day for indexing; supports real-time indexing via IndexNow protocol. | Limited to about 25 URL indexing requests per day via URL Inspection tool. | BWT offers faster and higher-volume URL submission, aiding quicker indexing. |
| SEO Tools | Includes SEO Scan, keyword research with real Bing query data, and detailed backlink analysis. | Provides Core Web Vitals, mobile usability reports, and integrates with Google Analytics. | BWT’s keyword research and backlink data are more extensive; GSC excels in page experience metrics. |
| Backlink Analysis | Offers a more comprehensive backlink profile and competitor link comparison. | Provides a subset of inbound links detected by Google. | BWT is better for backlink insights and competitive analysis. |
| Crawl Control | Allows webmasters to manage crawl rate and priorities for Bingbot. | Provides crawl error reports but less granular crawl control. | BWT offers more control over crawling behaviour. |
| Blocking URLs | Quick URL blocking tool, faster than using noindex tags. | Removal requests take about 24 hours and require page blocking. | BWT’s blocking is faster and more flexible. |
| Integration with Other Tools | Integrates with Microsoft Clarity (user behaviour analytics). | Integrates seamlessly with Google Analytics and Google Optimize. | Both offer integration with analytics and optimisation tools. |
| Unique Features | IndexNow for instant indexing, Site Explorer for detailed site analytics, social media integration. | Emphasis on mobile usability, Core Web Vitals, and rich search results monitoring. | Each tool has unique features tailored to their ecosystem. |
Summary:
- Google Search Console is more comprehensive for Google-specific SEO insights, especially around page experience, mobile usability, and integration with Google’s ecosystem.
- Bing Webmaster Tools offers faster URL submission, more detailed backlink data, granular crawl control, and unique SEO scanning tools, making it valuable for Bing-focused SEO and competitive backlink analysis.
Using both tools together provides a broader view of your website’s search performance across major search engines, enabling more effective optimisation strategies.
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