Key Features of Bing Webmaster Tools: Site Scan, Keyword Research, and URL Submission API

The key features of Bing Webmaster Tools related to Site Scan, Keyword Research, and URL Submission API are as follows:

• Site Scan (Site Explorer and SEO Diagnostics): Bing Webmaster Tools offers a Site Explorer feature that provides a detailed view of your website’s structure from Bingbot’s perspective, showing indexed pages and technical issues such as crawl errors, HTML errors, and accessibility problems. It helps identify SEO problems and optimize site indexing. The tool also allows filtering URLs with technical issues and exporting crawl data for further analysis. This enables webmasters to diagnose and fix structural and accessibility issues to improve SEO performance.

• Keyword Research Tool: This tool helps webmasters research keywords and phrases that users are searching for on Bing. It provides data on query trends, search volume, related keywords, and top-ranking domains for those queries. Filters by country, region, language, and device type are available to refine research. This insight helps determine content strategy, understand competition, and estimate the effort needed to rank for specific keywords.

• URL Submission API: Bing Webmaster Tools allows webmasters to submit URLs for instant indexing, supporting up to 10,000 URLs per day. This can be done manually via the web interface or automated through the URL Submission API, which integrates easily with most content management systems. This API enables real-time discovery and indexing of new or updated content without needing to manually submit URLs each time, improving crawl efficiency and speed of content appearing in Bing search results.

Additional relevant features include:

• Search Performance Reports: Detailed analytics on clicks, impressions, CTR, and average position for keywords and pages, helping monitor site visibility and performance in Bing search results.

• URL Inspection Tool: Allows checking the indexing status, crawl details, and SEO issues of individual URLs, with options to request re-indexing after updates.

• Sitemaps Submission: Facilitates submitting and updating sitemaps to help Bing discover URLs that might be hard to find otherwise.

These features collectively enable webmasters to manage site indexing, optimize content for Bing search, and monitor SEO health effectively.